Help Me Eat More Plants, Less Meat.

I’m interested in trying something new in 2013 – I want to intentionally eat more plants and less meat. Can you help me? Calling all connectors, mavens, and salespersons: I’m all ears.
I’ve been thinking a lot about attempting a change in diet for several reasons such as better health, eco-justice, and my emerging creation conservation theology. I hope to write about all three of those here at The Life Mosaic but for now here’s what I’m looking for from readers like you:
1. Connectors – What am I doing? What short books, inexpensive audiobooks of any length, or documentaries on the topic do you recommend?
2. Mavens – How do I do this? What’s involved in making the switch in a healthy, practical, realistic way? How did/do you do it?
3. Salespersons – Why do it? What’s your story? How did you come to a change in diet and why and what can I learn from your experience?
The above three terms are the three types of people who Malcolm Gladwell say drive ideas in his book The Tipping Point. In short, Gladwell writes:

In a social epidemic, Mavens are data banks. They provide the message. Connectors are social glue: they spread it. …There’s a select group of people – Salesmen – with the skills to persuade us when we are unconvinced…¹

Let me put this in perspective of my subject:

• Connectors – you know a lot of methods to get great information on the ins-and-outs of this topic. You know websites, books, films, and who to talk to and who to listen to about it. You can point me in the right direction for solid information.
• Mavens – you not only have the information but you know how to use it and you want me to know how to use it, too. You have the details I need, the subtle nuances that will help me actually make this happen because you know the best markets, the best prices, the best way to do this ethically-minded.
• Salespersons – you’re going to persuade me, you’re going to appeal to my logic and emotion and help me know why this is a great idea. You’ll use personal narrative if you have to but you’ll have me so convinced I’ll have no choice but to sign on the dotted line of more plants, less meat.

To all of you, I’m specifically interested in media looking at this sort of diet from an eco-justice and/or theological perspective. I say this not because health reasons are a lower priority; it just seems like there’s plenty of information on that and perhaps not the two former.
Thank you for your help. I’ll keep you posted.
-nm
^{1. Gladwell, Malcolm. The Tipping Point: How Little Things Can Make a Big Difference. Hatchette Book Group. New York, New York. 2000. 70-71.↩}