Support the bookstore or the writer?

I started reading Nerd World, a nerdy, nerdy blog co-written by Time Magazine writer Lev Grossman and The Simpsons executive producer and writer Matt Selman, because of Selman’s connection to my favorite show. Selman was also nice enough to donate Simpsons scripts to a giant trivia Simpsons trivia contest I organized in the housing & residence life system at the University of Minnesota back in 2002 so not only is he a funny writer he’s a cool guy. What’s nice about Nerd World, however, is there’s plenty to keep a reader there, so consider subscribing to the blog.
But all of this is preamble to today’s blog post, inspired by the “moral dilemma” Matt Selman puts to his readers this week regarding where to buy a book online. He writes:

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